This was the phrase spoken by Heisman hero Paul Hornung that will undoubtedly tarnish an otherwise wonderful history as a collegiate and professional athlete.
He used the term in the context that the University of Notre Dame, his alma mater, should lower their standards, in order to acquire the coveted talent.
Two simple things: First, the guy was stupid and should have to give an account for his words, even if it costs him his job. The term "the black athlete" in and of itself is not offensive, but it is incredibly offensive when it spoken of in a context that suggests they are inherently intellectually inferior to their caucasian counterparts.
Second, if he apologizes, the apology should be accepted and considered against the rest of his life's effort. We do a tremendous job of vilifying an individual for one moment of mental constipation amidst and otherwise cogent and peaceable existence. Granted, the more Hornung speaks, the deeper he seems to be choking on his antique cleats, in which case, caring and attentive friends and family should wrestle him down and lock him away where he has no access to a live microphone.