However, theater owners won't be able to enjoy it, having just lobbed off their noses by banding together to ban the new Steven Soderbergh movie Bubble.
Now, I'll probably never see this movie. Even so, it seems rather silly for the movie industry to say that they'd rather have no money from this movie and relenquish all profits to the alternate media venues -- on principle that the archaic, eroding, and tragically-flawed paradigm is preferable to this business model -- rather than giving it a legitimate shot, thus giving itself either the credibility to say later "hey, we gave it a shot but it didn't work and that's why you have theaters to enjoy your first-run movies," or (even more likely) "we were there on the front edge when this did work, and we'll be here as this model develops."* Apparently, this theater coalition must have the same attorneys on retainer as do the music industry muckety-mucks. Seems to me that the only movie the owners' guild could get behind in this new approach would be Chicken Little.
*Congratulations....you have just witnessed the longest run-on sentence in Spare Change history.