Which is not to be confused with guerrilla advertising.
I haven't enjoyed a video about a monkey so much since...
Among the little-known and unsuccessful advertising Primate-based campaigns are Smokey, The Marlboro Monkey, Mr. Scratchers, the seborrheic dermatitis primate pitching for Head & Shoulders, Cheetah, who seemed like a natural fit for PUMA, and of course Mr. Bobo's Dojo of Self-Defense Mojo was destined for greatness...until his assistant slipped on a carelessly-discarded banana peel and sued Mr. Bobo for $14 million, forcing the monkey to file for bankruptcy and shut down his business.