The entertainment industry's writers are on strike because they want more money.
Regular television programming has already been affected, with daily shows like Letterman & Leno being brought to a halt. Widespread stoppage will occur over the next six weeks, forcing a heretofore couch-strapped America to get a life.
In an age where re-runs have been exchanged for "seasonal programming," I suspect that some shows may enjoy an unexpected benefit of getting a second shot at collecting new viewers by replaying past episodes. All they need is someone smart enough to create some promotions that say, "Get LOST from the beginning," or "It's an open House with television's crankiest doctor."
It seems like HBO employed this strategery effectively with their Sunday night programming, replaying past seasons of their Sunday night hits in the weeks preceding the debuts of the same shows' current seasons.
I suppose the guys or gals who typically write the promotion pitches may be the very ones lobbying for more green, but certainly someone at Corporate can craft together enough to convey the message.
By the way, in an entirely interesting interview, former Disney Chief Mouseketeer Michael Eisner talks about his new cheese, the future of entertainment, and why the writers are making a mistake by striking.
November 12, 2007 11:31 AM | TrackBack