July 23, 2008


Having a Beef with Matthew McConaughey
Posted by Bryan

Matthew McConaughey is the new spokesperson for the Beef Council. His take on the "Beef, it's what's for dinner" slogan cracks me up.

here is the radio ad in its entirety. Rumors that he taped the ads sans shirt are unsubstantiated...but probably true.

Did you know that the Beef Council budgets $15 million a year just to advertise beef? That's a lot of moolah! (I got a million of 'em)

I don't know if "Beef Council" should beef capitalized...but it seems like it should beef. And I also wonder if you can beef elected to the Beef Council the same way you get elected to Student Council. I suspect council candidates make posters and buttons that say things like "Vote for Chuck for Beef Council President! He's Grade A!"

An excerpt of Barry Porterhouse's campaign speech:


    I believe that beef rocks! It's not the white meat...or even 'the other white meat.' It's beef! It's a thick-cut, pearl-ribboned steak hickory grilled on a summer day. It is the king of all meats. And if you elect me, Barry Porterhouse, to Beef Council President, I will make sure that this year's Beef Ball is the best dance in Council history. We will bring in the B-52s to sing, because if you say their name fast, it sounds like "Beef iffy, toos!" And that rocks! I will take all our beef interests to the annual International Meat Interest Convention where we will once again dominate in the Annual Meat Cup Competition. Vote for Porterhouse. Beef, it's what's for dinner!"

and the rest is history.


*now that I'm finished, I've taken the time to actually research and see that apparently the Beef Council is actually the National Cattlemen's Beef Association. I'm surprised this hasn't angered feminist beef-eaters. There is, however, a Beef Board, which is close enough to a Beef Council for me. If you want to serve on a Beef Council, you can only do so at the state level.

July 23, 2008 11:05 AM | TrackBack
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